Types of digital marketing
There are different types of digital marketing, each of which helps achieve business goals in different ways. Let's see what are the important digital marketing strategies:
SEO (Search Engine Optimization)
SEO is a process through which you can rank your website higher in search engines. This is very important because today's customers mostly go to Google or other search engines to search for something. Through SEO you can increase the number of visitors to your website .
SEM (Search Engine Marketing)
SEM is paid search marketing, such as Google Ads. It is a fast-track strategy where you run paid ads for specific keywords and have them appear in top positions in search engines.
Social Media Marketing
Social media marketing is very popular these days, where a brand presence is free seo digtal markatingcreated on platforms like Facebook, Instagram, LinkedIn, etc. It is very effective in building customer relationships and brand awareness .
Email Marketing
Email marketing is the use of email to deliver relevant messages to customers. Email marketing can be used for a variety of purposes, such as informing about new products, offering discounts, etc.
Content Marketing
Content marketing attracts the attention of customers by delivering quality and relevant content. Relationships are built with customers through content such as blogs, videos, infographics, etc.
Affiliate
Marketing is a strategy of earning commissions by promoting other people's products or services. It is a good way for business owners to encourage other people to promote their products.
Influencer
Marketing is the practice of working with popular social media personalities to promote products or services. It helps build brand loyalty.
What is the function of digital marketing?
Digital marketing is a very effective method for promoting a business and increasing sales. It helps in achieving the business goals by using various digital platforms. The main functions of digital marketing are:
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