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An ask additional questions based on the respondents’ answers. It is also useful to study comments on the company’s social networks and competitors. You will learn not only the “pains” of people, but also the range of their interests: who they follow, what they read, what they are interested in. During in-depth interviewsormal?, you can touch on sensitive topics (finance, health, personal preferences), highly specialized and specific products.
When talking, you can guide a person to provide detailed, detailed seo expate bd answers to fully understand the pain points and goals of your audience. Analytics tools On the Rosstat website you can analyze where your potential buyers live, who they work for, what their marital status is and how old they are. This will help you set up targeted advertising so that it covers the main cross-section of your target audience. Wordstat.Yandex is suitable for analyzing key search queries.
You will see what potential buyers are looking for and segment the key needs of your target audience. How to summarize the information received Let's give an example: you are the head of a language school and want to attract new students. Before changing the program, it is important to study the “pains” and requests of future students. Then the transformation of the educational process and advertising will be effective Task number one is to understand what students expect from your school, what will encourage them to study, and what, on the contrary.
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