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Write your all your ads to speak to users on all devices.Since more than half of all Google searches occur on mobile devices, it’s important that your ads can speak to all users across desktop, mobile, and tablet. to searchers on all devices, 90% of whom will use multiple devices before completing their final goal.all files expanded text adsIn the past, advertisers were able to create mobile preferred ads to serve different ads to mobile searchers. However, expanded text ads have no device preference which means the same message on desktop, tablet and mobile.
Even if an advertiser has an old mobile preferred ad in their Greece WhatsApp Number Data ad group, an expanded text ad is just as eligible to show that message on the mobile SERP, so make sure your offer and call to action make sense and are possible on different devices.6. Include top keywords in the path fields.Google’s new expanded text ads automatically pull their domain for your display And from your final And, so advertisers no longer need to specify the domain in each and every ad they write moving forward, which should save a lot of meaningless work for SEMs. Advertisers can also optionally add up to 2 fifteen-character path fields to append to their display And.
Although optional, I highly recommend using these additional fields in your new expanded text ads. Not only does it reassure searchers that your ad will take them to a specific landing page relevant to their interests and boost your ad’s CTR and CVR. More importantly, though, including a top keyword in your display And’s path, you make your ad more relevant to the keywords people are searching for and you can improve your ad’s quality score and consequently reduce your CPC.7.
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