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Those that you collected during your meetings and especially those that your prospect shares indirectly with you by visiting your website or by interacting with your previous communications. Tip think Marketing Automation! With a Marketing Automation solution , you can create email templates in which you integrate personalization elements Tokens . Commonly, these Tokens ask your Marketing Automation software to fetch the first name, the name of the company or the type of objectives that your prospect is pursuing. This way you can personalize your emails quickly and efficiently.
Do you want to feed your prospects purchasing thoughts? Download our BB Marketing Mexico Phone Number Data Automation Guide! Checklist How to create effective Emailing SLN Web Sebastien Business Developer Sebastien Vitu I have always been commercial. I wasted hours trying to reach my prospects by phone and attending appointments that resulted in nothing. Then I met Inbound Marketing This article has Comments Yooteach on January , at pm Reply Hello Ludovic, I completely agree with you. Communication with the BtoB target is more specific than the BtoC target.
Another idea that can be applicable in BB the creation of a landing page or even subscribing to a newsletter allowing you to keep in touch with the BtoB target. What do you think ? Have a nice day Clémence from Yooteach Ludo on January , at p.m. Reply Hello Clemence, I wont say that communication in BB is more advanced than in BC. It is different although ultimately the two come together on several points. For subscribing to the newsletter, we talk about it in the article. Concerning the landing page, it is not useful in the context of the problem that we raise in this article, at least not directly.
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