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It not only strengthens relationships with customers, but also supports SEO , contributing to improving the positioning and visibility of the website in Google. Well-planned remarketing can bring significant results, especially when it is closely linked to content optimization for organic search. Targeting techniques in remarketing complementary to SEO Remarketing is an integral element of a digital marketing strategy in e-commerce, which, if properly synchronized with SEO, can significantly increase brand visibility and conversions. Let's check what targeting techniques in remarketing adopt principles complementary to search engine optimization to achieve better sales results.
Creating remarketing lists should be based on the analysis of keywords used in SEO. Thanks to this, we will be able to reach our ads to users who have already searched for specific information or products, and therefore are closer to making a purchase decision. Lists should be Phone Number List segmented, creating groups based on user behavior on the website - time spent on the website, subpages visited or products added to the cart. Such activities enable the personalization of advertising messages, which increases their effectiveness.
Contextual targeting using user data Similar to SEO, contextual targeting in remarketing helps reach our message to people who are interested in related topics. We should therefore analyze the interests and behavior of our users in order to adapt advertising to their current needs. In the case of e-commerce, this may be, for example, targeting people who visited pages about related products or categories, as well as users navigating industry forums and blogs.
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