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This article will look at how to approach that goal – and how to earn traffic and make your brand stand out in the process. Competitive keywords: Where to start? Let’s say you’re working for a young, innovative share of Salesforce, HubSpot, and the like. On top of competing with these giants for broad CRM terms, you’re likely trying to outrank listings like G2 and listicles like CNET. All of those have domain-level advantages that make the climb steeper. It’s a tall task, but there’s no sense in being daunted by the competition.
Instead, start assessing where there’s DB to Data for you to stand out by looking at: What they’re saying. How their pages are set up to rank for the keyword. Competitors, in particular, will tell you: What audience they’re going after. How the features of their product address the challenges of that audience. A mapping exercise of your competitors and their ideal customer profiles should show you the blue sky available. Presuming you’re not targeting the exact same audience, you’ll have a different set of needs and desires to address with your approach.
What kind of keyword research can give you some traction? Google Keyword Planner (along with Semrush, Ahrefs or other keyword planning tools) will give you closely related topics and queries. You can look at the SERP itself to see People also ask and suggested searches. If you’re lucky, you’ll get nuggets that show you the actual features and benefits the users are looking to find with their original query. CRM tools - search results Secondary keywords and themes will also emerge from studying discussions on Reddit, Quora, X (formerly Twitter) and maybe Threads (if they eventually use their hashtag for something other than discovering profiles).
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