Most expensive for: folks who are just starting

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Klaviyo prices as you grow. Klaviyo’s pricing is much simpler. There aren’t any gymnastics to do about features. All features — from segmentation to responsive email templates, A/B testing to abandoned cart automations — are included from the jump. Also included from the jump: a price tag. Price per month: Paid plans start at $20 per month for up to 500 contacts and unlimited emails. Pricing structure: purely based on how many subscribers you have. All features are included at every level. What you can get for free: a free trial, more or less. You can sign up, add 250 contacts, send 500 emails, and give many of Klaviyo’s features a go.

Once you’ve exceeded 250 contacts or 500 emails, though, you’ll be prompted to latestdatabase.com upgrade to a paid account. Cheapest for: big, medium, and even small companies that plan to use email marketing regularly.  out and don’t want fancy features. While you can have 2,000 subscribers on Mailchimp for free, a 2,000 subscriber list on Klaviyo costs $60 per month. Klaviyo’s pricing model is easier to present to business owners or other stakeholders, Stamouli said. “It means you don’t have to prepay for 2,000 contacts when you only have 500,” she explained.



“And that’s a lot more approachable.” However, companies that are just starting to explore email marketing might not want to pay for all the features Klaviyo includes from the start. What’s the difference? Mailchimp is cheaper to start. If you’re a small company that just wants to see if email works for you without any upfront investment, Mailchimp’s free plan could be a good fit. Klaviyo’s pricing structure is simpler. That’s great for brands with big contact lists and big ambitions. “Klaviyo is [great] for people who don’t care about paying a little bit more or who want to scale,” Dimond said.