Conversion

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CTR Action of clicking on a link and reaching another page . This action can be done in a paid media ad, on one of the pages displayed in organic search, or even have an internal link that directs to another website within a specific page. Cloaking Cloaking is one of Google's main penalties . In this case, a website is penalized when it shows content to the search engine and a different content to the user. When we talk about Black Hat , cloaking is very common. This is one of Google's most severe penalties, which can include indefinite exclusion of a website from organic search results.


CMS—Content Management System These systems are used for content Phone Number List management . They can be used by users without much knowledge and even by advanced users who manage to customize the system in a more complex and advanced way. These platforms can be used to create websites, blogs, and other types of pages. Among the most famous CMS, we can mention WordPress . Content Do not be discouraged when you find the term contained in this glossary. The content is nothing more than the text part of a page. Currently, content plays a key role in the organic positioning of pages, and has become one of the main positioning factors for Google .





Its purpose is to help the user understand and solve a problem. Conversion is one of the main user actions on a page. When we think about results, traffic that doesn't convert is nothing. Therefore, when we talk about  conversion, we are referring to situations in which a user performs an action previously determined by a website or blog. This analysis becomes even more relevant when it covers the conversions made by users who came to the website after a Google search. In this case, the conversion can range from subscribing to a newsletter , downloading an ebook or even making a purchase. It is the conversions that will justify the investment in  .