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Moderation, always! Do you want to continue to be updated with Marketing best practices? The Beat, Rock Content’s interactive newsletter. We cover all the trends that matter in the Digital Marketing landscape. See you there!Crash Course on How I Use Interviews to Drive Marketing Success Pedro Lopes Pedro Lopes Jun 29, 23 | 5 min read ✓ Human crafted content interviews in content marketing Need content for your business? Find top writers on WriterAccess! Try for free Over the past decade in marketing, content formats have undergone significant transformations.
The shift from static to interactive content and from PNGs to MP4s demonstrates the dynamic nature of the industry. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. Since Lists Of Mobile Number List the pandemic, interviews have emerged as a mainstream tool worldwide, spanning podcasts, videos, and social media channels. I have been consistently utilizing interviews as a valuable marketing asset since recognizing their potential. In this article, I will share my recent experiences of integrating interviews into my marketing strategy, including personal results and insights.
For further tips on leveraging interviews in marketing, I encourage you to explore the 2023 State of Marketing Report. The interview format The interview format plays a pivotal role in fostering audience engagement and generating impactful results. It’s not by chance that video holds 50% of the answers to “Which media formats are marketers leveraging in their marketing strategy this year?”. So, I run the Jam Sessions: a series of live video interviews hosted by Rock Content featuring iconic marketing experts, trailblazers, and innovators.
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