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Integrate data and equipment A data driven company works with integrated data across the entire organization. If you use data in content marketing, for example, it can also generate insights for the financial area. Just as the sales team can provide you with valuable information for communication strategies. What are the main data tools for content marketing? We have already discussed the importance of having tools to apply Data Marketing in content strategies, right? Now, discover which are the main platforms that we indicate for this and how they can help you plan and create better content.
Google Analytics Google Analytics is a basic tool for anyone Croatia Phone Number List who works with data. In relation to content marketing, its reports and graphs show, among other information: public profile; channels that generate more traffic; Google keywords that bring more visitors to your website; contents that have better performance. SEMrush SEMrush is an analysis tool that brings valuable information for content strategies. On this platform you can: do keyword research to plan content briefs; discover topics that interest your audience; receive content optimization guidance; monitor competition and market references; Discover keyword gaps and competitor content.
Typeform Typeform is used to create more attractive and responsive research forms . They can be used to collect primary, quantitative or qualitative data, to better understand your audience or collect feedback on your content, for example. hotjar Hotjar offers different data collection tools to understand how users interact with your website. Heat maps , for example, monitor the areas of pages that are most viewed or clicked on, which can help understand what sparked the most interest in a piece of content.
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