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As a consequence of all this, we have an active brand, creating stimulating dialogues and bridges with people in a social way. By building links more naturally, purchases on the website or in stores also become more organic. That way, it is easier for the consumer to buy something, since the brand gains their trust. In addition, the customer is led in a more spontaneous way through the sales funnel , without anything that forces him or her to abruptly skip stages. Source: Business2Community What is the relationship between engagement and customer consistency.
As a consequence of good engagement, we have one of the most Phone Number List desired objectives by Digital Marketing professionals and managers : loyalty. That is to say, generating engagement is not only a key factor for the customer to buy, but it is also essential to guarantee that they always return and, also, that they become an advocate and ambassador of your brand . Ultimately, if trust has been earned, the company can count on the efforts of its own delighted customers to optimize the acquisition of new consumers, in a lucrative and advantageous cycle .
If the potential buyer noticed value in relationships with the company — which, as we said, must be present in all moments of interaction, in addition to the purchase — he will want a shortcut the next time he needs to buy and will prefer the option that you already know and are already familiar with. ADVERTISEMENT Furthermore, it is important to highlight that engagement plays a very important role in keeping the bond with customers alive. This can be practiced with email actions, for example, sending promotional offers and specific products for each type of consumer .
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