Kenichi Suzuki confirmed that Google cares about content quality not who (or what) wrote it. This could change. We’re about to run into our first presidential election cycle with widespread access to user-friendly AI tools. People are already a little nervous about the mass potential for deep fakes and misdirection that could lead to. The EU has urged big tech apps to label AI content. And a New York Times lawsuit against OpenAI and Microsoft will have a seismic ripple effect on all AI content.
So it’s possible we’ll see AI citation regulations down the line. But it won’t likely happen by the end of 2024. No matter what the rules are though never pump out AI content without a human editor. Google says AI content is Iceland Phone NumberA-Okay but it still cares about things like authority and experience (things that are hard to get from AI content alone). You definitely don’t want to end up on the wrong end of Google taking your traffic away. How to prepare for this trend Consider if your specific audience would prefer you label content as AI-generated. Use AI as a tool to assist content creators not replace them. Create a playbook or style guide that sets standards for all of your content no matter where it comes from. Monitor the analytics of your human-only and AI-assisted content to see if either net better results.
Search shifts to social media platforms People especially younger ones are migrating from SERPs to social media in search of more authentic helpful answers to their questions. Expect that trend to continue in 2024 especially as social platforms add more search-focused features. Exhibit A 57% of Gen Z says they like TikTok more than Google as a search engine citing the more relatable and personal answers they find on the video-sharing platform. Content marketing trends - TikTok example of helpful content TikTok’s transforming into a search source for Gen Z. Google’s data confirms the shift saying around 40% of young people start their search on TikTok or Instagram. The trend shows in the SERPs. Reddit—where people share content and
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