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The single channel has in fact almost completely disappeared: we are now focusing on multichannel, cross-channel and even omnichannel marketing strategies. real revolution thanks to new digital tools. In this article, you will discover these different marketing strategies, illustrated by B2B examples. Multichannel at the beginning of any digital strategy It is thanks to the development of new digital tools that the multi-channel marketing strategy has emerged.
This consists of setting up new points of contact between a Phone Number Data company and its customers: it can be a website, social networks, a physical store, a mobile phone, etc. Generally, these are the companies with physical points of sale who decide to develop digital tools such as e-commerce sites in order to gain visibility. But the opposite is also possible, certain e-commerce sites have developed physical points of sale in order to facilitate returns or withdrawals of products.
This strategy has today become essential and is implemented by the majority of companies. However, the different channels remain independent of each other, without any possible interference, and this is the main limitation of this multichannel marketing strategy. Although using these different channels simultaneously helps increase a company's revenue through an optimized market presence, being each autonomous, these channels can compete against each other. Few companies today are satisfied with a single channel for their marketing strategy.
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