|
|
The Wizard of Moz MOZ , a company dedicated to digital tools for search engineering, created these two metrics (and others). As a matter of logic and obviousness, whoever understands an engineering to search can also imagine a reverse engineering to be found.l captivate your contacts. In this way, you create a dialogue with them. Write creative topics The content and language of email marketing, then, must be created with this persona in mind. You can then personalize this material for each recipient, but the buyer persona indicates the general guidelines that you must follow.
How are you going to build your contact list? When planning HT Lists email marketing, it's also important to think about how you're going to build and grow your contact list. After all, without them, no strategy works! To collect email addresses, you can place forms on your site, create landing pages, and offer rich content and materials in exchange for contact details. Later, we will explain better how to do this. But it is important to keep in mind: have people's authorization to send them emails .
Don't buy contact lists or add people without asking them, okay? This can cause your campaigns to fall into spam and damage your reputation. What list segmentation criteria will you use? Email marketing currently requires segmentation. You can no longer send the same content to your entire base (with some exceptions, of course), because not all contacts have the same interests, nor are they at the same stage of the purchasing process. Therefore, define your segmentation criteria so that your campaigns are more relevant to each person .
|
|
發表於 18:19:50