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Creation of the target audience: who are the automatic responses given by the chat bot aimed at? A good starting point could be the analysis of the most frequent conversations that take place with the switchboard and customer support. If you want some effective advice, read our article on defining buyer personas . Goal Setting: To get the user where you want them to go, it is essential to know the desired goal. Do you want to direct it to the sales force, to customer care, to the product page, to download a document? Choice of platform: where do you want to apply chatbot technology.
The site is not the only place; if the target customer frequents Facebook or Twitter to look for useful ideas wedding photo editing service for her work, why not use the bot functions of Messenger and Direct Message respectively? If you program several bots, try to adapt the language to the channel: formal on the site, friendly on Facebook, concise on Twitter. Content writing: to start writing questions and answers, it may be useful to re-adapt the FAQ page, if present on the site. Image of the bot: it's time to choose the graphics, appearance and personality.
The bot, aligning it with the company's values and guidelines, without exceeding formalisms. chatbotschatbotschatbotschatbots Examples and best practices When defining a chatbot strategy, there are elements that vary from company to company and from industry to industry. However, there are some good practices to consider, here they are. Effective opening message conversational marketing chatbot The bot must not only present itself at this stage, but also indicate the next action to the user.
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