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However, there is something that has not yet taken off as it should, the conversions of the campaign are zero or scarce. If you are going through this situation and you don't know which button to press in Adwords to see the number in the conversion column grow, it is time to take a look at the destination page, the landing page where you have been sending traffic. Review the page to which you send visits and spend some time optimizing it , aligning it with the goals of your campaign and focusing it on potential customers. For Google AdWords, the relevance of each of the elements involved in the keywords, ads and landing page campaigns is very important.
Each of these elements are taken into account as you already know to Austria WhatsApp Number calculate the quality level. In fact, the landing page is one of the most influential metrics and is also practically responsible for achieving a good number of conversions. Google AdWords determines that a landing page is of good quality based on the behavior that people have when they visit it. and their experience when entering these destination pages is as satisfactory as possible, there are a series of errors that you should avoid, which I share with you below. Mistake #1. The home page cannot be your landing page Sending users to generic pages such as home pages, registration pages or even product category pages is a very common mistake.
One of the factors that measures the quality of a pay-per-click campaign in Google AdWords is the relevance of the destination page, which is very important to maintain a certain similarity with the context of the campaigns. For this reason, it is not a good idea to send visits to the home page, since generally these pages have too much information on the variety of products and services, so the campaign loses power by not directing the audience to a specific page that is Focus on the services you are promoting.
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