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Matcha fever continues to surge! In 2024, matcha orders increased by 78%, Thais are drinking a lot, exceeding “5 million cups”. It was found that Chatuchak-Siam-Klong Toei sells the most matcha. It is indicated that Thais are looking for premium tea powder. The high price can be fought if using good ingredients.
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From the Thai tea fever era, it has already rcs data malaysia reached the “Matcha Fever”. It is not clear where the turning point that caused the growth of matcha green tea drinks started. However, throughout 2024 until now, it was found that the matcha trend is still going strong. Not only in Thailand, but the phenomenon of matcha powder shortages is happening all over the world, especially in the country of origin, “Japan” , which is rushing to solve the problem of matcha running out of stock, which must go through a meticulous cultivation and harvesting process according to the season.
In Thailand, the popularity of matcha continues to increase. According to statistics from “ LINE MAN Wongnai” , in 2024, the matcha fever pushed sales to grow exponentially. Last year alone, there were “5 million cups” of matcha orders , a 78% increase from the previous year. If we look back at the figures for the past 5 years (between 2020 and 2024), we found that in 2020, matcha orders grew by less than 1 million cups. Then in 2021, matcha orders soared to “2 million cups” and grew exponentially again in 2024.
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發表於 16:53:36